Retail gold market analysis and insights

Into the minds of consumers

How do people think and feel about gold? And why? What motivates them to buy it and what are the obstacles they may need to overcome?

We have the answers.

Here, we present the views of 18,000 people, giving unprecedented insight into global buying patterns and attitudes across retail gold markets.

The research was truly global, encompassing India, China, the US, Germany, Canada and Russia.

This comprehensive gold market survey uncovered valuable insights into what, how, why and where people buy gold. And put this into the wider context of retail investment and luxury goods in general.

This site presents the key top-level findings from our gold market analysis, with a deep-dive into market-specific insights for contrast and comparison.


Alistair Hewitt - Head of Market Intelligence

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