What next?
We have interviewed 18,000 people across the world - from established markets such as India and China to smaller markets which have potential to grow, such as Russia. It is a huge data set.
This report is a thematic analysis at an overarching global level.
In the coming months we will be delving into more detail to better understand the individual markets, and the mindsets of people who currently buy gold as well as those who could be persuaded to buy gold in the future.
We will be crunching the data to understand the threats and opportunities by category and market. And we will engage with the market, with the aim of educating, informing and collaborating to address the barriers we’ve identified and convert opportunities to grow the gold market.
Download the gold retail market insights full report
