US &Canada
Retail investors in the US and Canada are a captive audience for gold. But our research reveals clear headroom for growth in both markets. Addressing knowledge gaps and building trust among potential investors are key routes to unlocking potential new demand.
The US is the third largest gold jewellery market in the world. But while American women appreciate its traditional and sentimental values, it often falls short of meeting their style needs. The insights in this report should help the gold jewellery industry to protect and grow its position, strengthening its connection with American women.