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China is a market of active retail investors with a strong affinity to gold. And there is a sizable pool of potential new investors. Our unique insights reveal opportunities for the gold investment industry to reach this audience, grab their interest and expand the market.


Chinese consumers have a passion for gold jewellery – for its beauty and lustre, as well as its financial worth. But the market faces challenges. By sharing the insights in this report, we aim to help the industry overcome these barriers and heighten the allure of gold jewellery for today’s consumers.

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