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India has one of the largest and most well-established gold markets in the world, underpinned by the nation's rich religious and cultural association with gold. We have a huge set of data.


Gold holds a revered position in India's cultural identity. We spoke to more than 2000 women to investigate their attitudes towards gold jewellery, understand their buying behaviour and identify possible risks to gold's position in the high-end fashion and lifestyle category.

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